Details
*Event Update*
We now have a second speaker.
Hear from Vlad Mkrtumyan, CEO of Logic Imbound, about how he helped start a 500k agency that is 4 years old.
Then learn from Tim Mehta, a Senior Optimization Strategist at Portent, about the importance of frustration with User Experience (UX).
**Vlad Mkrtumyan**
*Topic Title*
How to Grow Your Agency
*Topic Description*
Find out how an agency or consultant owner can grow, the tactics and strategies Vlad and his team have used in the past to grow, and what they are currently focused on and why.
*About Vlad Mkrtumyan*
Vlad is the CEO of Logic Inbound, a 500k agency that's 4 years old. At age 19 he started an app company, Shoplletes. Then at 21 he started a real estate CRM, Skyreal.
You can find him on LI at: https://www.linkedin.com/in/vladimir-mkrtumyan/
**Tim Mehta **
*Topic Title*
Why Frustration is the Most Important Emotion in User Experiences (UX)
*Topic Description*
Marketers and UX Professionals have been talking about evoking emotion in their content for years.
Humor, inspiration, love, shock, the list goes on.
Although, they are forgetting about the most important emotion: Frustration.
If you ignore frustration, none of the emotions you want your users to feel will make it through. Sometimes it's actually better to have as little emotion as possible in your experiences.
In this talk Tim Mehta will expose the common practices that brands are getting wrong, some heuristics on how you can identify frustration in your experiences, and the right way to use emotion in your content to engage with your users.
*About Tim Mehta*
Tim Mehta is a seasoned experience optimizer. His passion lies behind improving user experiences in ways that adds value to the user first. He believes that if you put your customers before yourself, your business will naturally develop more sustainable revenue and advocacy.
His favorite resources are books about behavioral psychology and blogs about UX. You can also find him on Twitter calling out bad UX and shamelessly sharing his opinion on it.
***Event Pricing***
Guests are only $15
Admission for SSN annual members is FREE!
***Additional Info***
Networking, light food & beverages start at 6:00pm.
Presentation/s start at roughly 6:20pm.
***About Our Venue Sponsor***
Seattle Search Network expresses its grateful acknowledgement of the essential role our sponsor Portent plays in making these events possible. Visit https://www.portent.com/ to learn about openings for industry professionals.